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Christmas In July Festival

Date: July 02 - July 03, 2021

In light of the ongoing COVID-19 pandemic which looks to continue for the next few months, the Christmas in July Festival Board of Directors (hereafter referred to as “board”) has decided to cancel the 2021 Christmas in July Festival.

The festival was scheduled to be held July 2 & 3, 2021 in downtown West Jefferson. While the board was hopeful the event could be held in 2021 after being cancelled in 2020, it was apparent holding an event of this size would still not be feasible.

The board based this decision on several factors which includes the following: 1) the Governor’s current guidelines restricting outdoor gatherings, which includes festivals, and the very high probability these restrictive guidelines will still be in place by early July, 2) the unknown amount of citizens who will be vaccinated by summer as well as number of cases still present, and most importantly, 3) the health and safety of Ashe County residents, festival patrons, vendors, musicians and volunteers.

Christmas in July Festival President John Smyre stated “the Christmas in July Festival is one of the best festivals in this part of the state. While we are disappointed we are unable to hold the festival this year, the festival board understands the importance of complying with the Governor’s and CDC guidelines for large outdoor events in order to help end the pandemic. While we know Christmas in July is an important annual summer tradition, we want to ensure we are holding an event when it is safe for the benefit of everyone involved including our citizens, vendors, volunteers, musicians and visitors. We are hopeful the festival will be back in full swing for 2022!”

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