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Speaker: Tom Crichton

Date: Jan 26, 2020
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Don’t Leave Money on the Table

Do you have challenges explaining the value of your event sponsorships to potential partners? Ever wonder about the best way to price your sponsorships? Can you do a better job maximizing your sponsorship revenue?

If the answer to any of these questions is “yes”, then you will find great value in joining Tom Crichton’s “Don’t Leave Money on the Table” educational seminar.

Tom shares his twenty plus years of sponsorship sales and media experience during this one of a kind learning opportunity.

Learn strategies to identifying sponsorship options to sell and how to design packages to meet your sponsors’ needs. You will also learn the importance of correctly valuing your sponsorships based on industry standards and how this leads to more successful long-term partnerships.

Experience real sponsorship success case studies (and failures) with traditional and not so traditional naming rights deals. At the conclusion of the seminar, you will be able to build the right partnerships designed to grow and stand the test of time so you “Don’t Leave Money on the Table!”


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