Paying for Social Reach - Ads and Ambassadors
The world of social media continues to grow in its daily users and in its many uses. As such, it feels like the only way for organizations and small businesses to stay relevant is to compete against big brands. The good news is there IS another way. This session will break down the differences between organic and sponsored content and how to leverage both effectively.
Meet Holly Windwood Communications|LinkedIn|Twitter
Holly McPhail is the chief strategist & creator at Windwood Communications, LLC, a boutique communications firm in Tallahassee, Florida, helping organizations and small businesses build communities online and in real life. Holly specializes in program development, persuasive messaging and digital communications. With over a decade of experience, she most recently served as the communications coordinator for a large statewide organization serving municipal governments. There, she managed the company’s digital presence across multiple platforms and developed strategic messaging for events and advocacy. Holly routinely provides training and consulting services on a variety of topics including her favorite, how-to leverage social media to better engage audiences no matter your message. She holds degrees in Urban and Regional Planning and International Affairs with concentrations in Anthropology and Economics from the Florida State University. In her spare time, Holly kayaks and hikes the rivers and trails of north Florida, where she lives with her awesome husband and two boys.