The Science of Social Media
Social media can be a very effective tool for advertising an event and creating community buzz on a specific topic. However, if not done correctly, you may not get the results you seek. This session will take you for a deep dive into the mechanics of the major social media algorithms and provide quick tips to create organic engagement.
Meet Holly Windwood Communications|LinkedIn|Twitter
Holly McPhail is the chief strategist & creator at Windwood Communications, LLC, a boutique communications firm in Tallahassee, Florida, helping organizations and small businesses build communities online and in real life. Holly specializes in program development, persuasive messaging and digital communications. With over a decade of experience, she most recently served as the communications coordinator for a large statewide organization serving municipal governments. There, she managed the company’s digital presence across multiple platforms and developed strategic messaging for events and advocacy. Holly routinely provides training and consulting services on a variety of topics including her favorite, how-to leverage social media to better engage audiences no matter your message. She holds degrees in Urban and Regional Planning and International Affairs with concentrations in Anthropology and Economics from the Florida State University. In her spare time, Holly kayaks and hikes the rivers and trails of north Florida, where she lives with her awesome husband and two boys.