Registration Fee Covers All Sessions
Member Rate: $45
Non-member Rate: $85
September 22 Sessions
12:45 - Welcome!
1pm - Contracts in the Age of COVID
[Jeff English, Kentucky Derby Festival]
The list of complex legal issues facing the festival and event industry continues to grow each year, especially in the world of COVID. This session will discuss your event’s legal standing on such issues as pandemic contract addendums, protestors, waivers, conceal and carry, and risk management. We’ll also reserve time for Q&A so you can maybe save your budget on some of those legal bills back home!
Jeff English is the Senior Vice President and General Counsel for the Kentucky Derby Festival. After graduating from Washburn University School of Law in Topeka, Kansas in 2004, Jeff worked in politics and practiced law before joining the Festival staff in 2007. He is charged with overseeing all of the Festival’s legal issues and serving as its risk management officer. He also manages the Merchandise Department and serves as the President of the Kentucky Derby Festival Foundation, the 501(c)3 charitable arm of KDF. He was a member of the 2014 class of Business First’s Forty Under 40 and in 2018 named one of the 20 People to Know during Derby season.
2pm - Technology & Events: Planning for the Best & Preparing for the Worst [Cassie Roberts Dispenza, Saffire]
Part of what makes it so hard to plan events right now is that it’s impossible to know what the world may look like by the time your event date comes. Will you be able to have an event? If it happens, what will be the requirements? If you plan for an event and then it gets canceled, how will you execute the cancellation and plan to take it online? Luckily, technology affords us so many opportunities that we wouldn’t have had if we were in this situation even 5 or 10 years ago. Join us as we cover some of the creative ways we’ve seen events adapt and what you can do to plan for your event in the future, regardless of what challenges it may bring.
3pm - Update from Visit NC [Wit Tuttell, Visit NC]
September 23 Sessions
1pm - Virtual Events with Artists, Vendors and Sponsors [Nausheen Punjani, Eventeny]
There's no getting around it. We know COVID-19 is having a big impact on everything, including events. If you're thinking about canceling or postponing your event, switch to virtual or hybrid events. While we understand that the live event experience will never be replaced with virtual events, during these difficult days, you can still stay connected with your community. In this session, we will talk about different ways to engage with your artists, vendors, attendees, and sponsors. Make it impactful with games, presentations, tutorials, wellness programs, and so much more! Invite your artists and vendors to create a virtual marketplace. Drive revenue from sponsors through banner ads, digital swag, and video posts.
2pm - Sponsorships Post COVID [Sylvia Allen, Allen Consulting]
Smart & Creative Sponsorship Ideas
We're going to dig deep and develop sponsorship strategies for 2021 and beyond!
3pm - Fall Seminar Wrap Up & Panel Discussion